Apple’s March 4, 2026 Event: What to Expect and When It Happens
Apple has confirmed a “Special Apple Experience” event on March 4 2026 set to begin at 9:00 a.m. Eastern Time 7:30 p.m. IST. This launch will take place simultaneously in New York, London, and Shanghai, with invited media and creators getting hands-on time with the new devices.
This multi city format suggests that Apple intends to showcase new products up close to journalists rather than rely solely on a single online broadcast. Although Apple hasn’t shared a full product list, industry analysts and leaks point to several exciting launches across iPhone, MacBook, and iPad line-ups.
New Gadgets Expected at the Event
IPhone 17e Budget iPhone With Strong Specs. One of the most widely expected announcements is the iPhone 17e, a more affordable iPhone aimed at mainstream buyers who want solid performance without the premium price tag. Rumours indicate it will feature the A19 chip a 6.1 inch OLED display Mag Safe charging and potentially a Dynamic Island design.
Expected Price Around $599 about ₹50,000–₹55,000 in the United States and similarly positioned in India making it a competitive choice in the mid-range smartphone segment.
New Budget Friendly MacBook
Apple is also widely expected to introduce its first affordable MacBook in years. This model deviates from the traditional MacBook Air and Pro line-ups by using an A18 Pro chip — the same core architecture found in recent iPhones allowing Apple to keep costs down while still delivering smooth performance.
The laptop is said to have a roughly 12.9-inch display and an aluminium build with a range of fun colours reminiscent of the colourful iMacs.
Expected Price: Around $599–$699 globally which could translate to roughly ₹50,000 in India — significantly cheaper than the current MacBook Air models.
Updated iPads and Other Macs
In addition to the iPhone and budget MacBook Apple is likely to refresh its iPad line-up with a new iPad Air powered by the M4 chip and an entry level iPad with a newer A-series chip.
There are also strong indications of updated MacBook Air and MacBook Pro models running Apple’s next generation M5 chips though not all of these may be announced directly on March 4.
Conclusion
Apple’s March 4, 2026 launch event promises to be packed with eagerly awaited products aimed at a wider range of customers from those seeking affordability to those wanting powerful performance. With competitive pricing for the iPhone 17e and a new budget MacBook, the company may be signalling a renewed emphasis on mainstream accessibility in its product strategy.
